MarketGraphics Research Group, Inc., a new home market research company was found by Edsel Charles 1988. The company has grown to be one of the largest new-home market research companies of its type in the United States.  MarketGraphics clients include builders, developers, banks, utility companies, Realtors, appraisers and city governments.

Research services are provided in: The Knoxville Area, Southwest Missouri, The Greensboro Triad Market, Coastal Alabama & Florida Panhandle, Metro Kansas City, Southeast Michigan, The Greater Nashville Market, North Alabama, Central Kansas, Coastal Georgia & South Carolina, Jacksonville, FL, Metro Des Moines, The Chattanooga Region, Memphis Metro Area, St. Louis Region, Birmingham Metro & Tuscaloosa, Central Virginia, Metro Lexington, KY, Phoenix Metro Area, Central Missouri, Indianapolis, IN, Omaha/Lincoln Metro, Charleston, SC, Metro Louisville, Twin Cities Metro (Minneapolis/St. Paul MN) and Albuquerque/Santa Fe (coming in 2010).

Additionally, MarketGraphics has conducted research in the following cities:  Atlanta, GA, Austin, TX, Cincinnati, OH, Columbus, OH, Dayton, OH and Palm Springs, CA.

MarketGraphics currently gathers housing, employment, and economic data in 21 states with audits encompassing approximately 13.5% of all the housing starts in the nation, 25,000 subdivisions, and 2,400,000 homes and lots.

A database of new home and subdivision information is compiled from recorded plats and planning commission activity.  A MarketGraphics® field auditor then drives the streets of active new home subdivisions to determine the inventory of lots and homes. Data collection and field audits are conducted every four months.  The raw data is then processed, analyzed and compiled into a final report.  When starting a new market, the field auditor will gather approximately 10 years of historical recorded plats.

MarketGraphics’® philosophy is to track the market conditions to determine if the industry is under-building or over-building in a given area and price-point.  MarketGraphics® tracks the start and closing rate by subdivision, MG Area, county and market area.

The demand for houses and corresponding demand for lots is determined through an analytical process involving historical and current market trends and conditions.  The historical record of each four month audit provides a basis for forecasting demand.  Additional market factors such as over-building, under-building, permit trends, economic conditions, the existing-home market and the apartment market are also factored into the demand forecast.