MarketGraphics clients have access to various tools, allowing customizable reports using a wide range of summary and aggregated charts and graphs for higher-level understanding of various aspects of the housing market

The company has grown to be one of the largest privately-owned companies of its type in the United States with research in 21 markets in 18 states. MarketGraphics® clients include builders, developers, banks, retailers, health-care institutions, planners, utility companies, Realtors, appraisers, city and national government offices

What We Do

MarketGraphics® Research Group, Inc. provides new home market research information for builders, developers, banks, city governments and others. We offer a 20/20/20 perspective: with over 20 years of experience, gathering data in over 20 states, and delivering reliable, up-to-date information on over 20,000 subdivisions throughout the country.

“The information supplied by MarketGraphics® is critical in our everyday loan approval decisions, as well as our short and long term planning. MarketGraphics® has been a valued partner for over 15 years.” - Pinnacle Financial Partners

ParkTrust Development, LLC

"The information we have received from MarketGraphics® over the last several years has been invaluable to our company. We always ask Edsel about certain areas and market conditions before making any major decisions."

"We have used the MarketGraphics® reports for over ten years. We have always found the data extremely helpful in our planning process. The personnel are always helpful especially in developing special reports that are more specific in nature than the standard report. The time saved having them extrapolate the information and present the results in an easy to read format is worth its weight in gold." - NVR

"Over the years we have depended on the information provided by MarketGraphics® to insure that we were making the best decisions concerning potential absorption, pricing and competition in various areas." - Beazer Homes

Our Methodology

A database of new home and subdivision information is compiled from recorded plats and planning commission activity. A MarketGraphics® field auditor then drives the streets of active new home subdivisions to determine the inventory of lots and homes. Data collection and field audits are conducted every four months. The raw data is then processed, analyzed and compiled into a final report. When starting a new market, the field auditor will gather approximately 10 years of historical recorded plats.

MarketGraphics’® philosophy is to track the market conditions to determine if the industry is under-building or over-building in a given area and price-point. MarketGraphics® tracks the start and closing rate by subdivision, MG Area, county, market area and, in some markets, product information.

The demand for houses and corresponding demand for lots is determined through an analytical process involving historical and current market trends and conditions. The historical record of each four month audit provides a basis for forecasting demand. Additional market factors such as over-building, under-building, permit trends, economic conditions, the existing-home market and the apartment market are also factored into the demand forecast.